Mastercard used to have an ad campaign named "Priceless" with the slogan "There are something things money can't buy; for everything else there's Mastercard."
Bitcoin doesn't suck like that. Bitcoin can buy everything, especially happiness.
A super underrated benefit of owning bitcoin is that you'll look forward to aging. Since 2009, every 40% increase in bitcoin's age has corresponded to a 600% price increase. Obligatory financial disclaimer: Your mileage may vary.